10 Surprising Facts about TikTok

The meteoric rise of TikTok across the globe is part of the interesting history of the application. Initially launched in 2016 as Douyin, it has grown to become a famous social app in a short span of time. Founder Zhang Yiming wanted to expand the application overseas, so Tiktok launched to international markets in the year 2017. The video and music combo took the world by storm during the lockdown days in COVID.

Surprising Facts about Tiktok

To highlight the importance of Tiktok and why it is the most hyped social platform, we have compiled 

the amazing tiktok facts for you.

1. Tiktok has more than 1.5 billion users monthly 

With the largest user base, Tiktok has approximately 1.5 billion active monthly users. Combined with Douyin’s 600 million users, the user base exceeds a total of 2 billion users.

For the same amount of growth, Instagram took almost six years to reach that billion mark. Similarly, Facebook took four years to reach the billion figure. But Tiktok hit a billion figures in a short span of almost three years.

2. It has been downloaded more than 3 billion times

Since the application is launched, it is downloaded more than 3.5 billion times since it launched. As per the statistics in the year 2022, Tiktok was downloaded 13,9 million times by iPhone users solely. On Google play store it has exceeded 1 billion installs, which clearly shows the popularity in terms of numbers.

3. 60% of users are aged between 16-24 yrs

The majority of TikTok's user base consists of individuals between the ages of 16 and 24, accounting for approximately 60% of all users. This statistic indicates that TikTok has become particularly popular among younger age groups and has likely become an integral part of their social media usage habits. It is possible that these users will continue to use the app as they get older, rather than abandoning it for other platforms.

Furthermore, the UnitedStates alone has 80 million active TikTok users, with a significant portion of

those falling within the 16-24 age range. A grand total of 48 million users in the U.S. are between 16 -24 years old. This demographic's large presence on the app suggests that it has become an essential platform for connecting with peers and sharing creative content. 

4. 34 % of Tiktok users post each day 

In comparison with other social networking sites , Titok has the most actively engaged users from all over the globe. Approximately 34% of Tiktok users post content on their accounts each day. In this way, they can engage the audience through trending Tiktok hashtags and videos. The Tiktok algorithm makes it easy for new influencers to market themselves. By the power of creativity and following the latest trends they can easily go viral on the platform. 

5. Average Tiktok users spend more than 50 minutes or more on Tiktok

On average, a TikTok user spends approximately 50 minutes per day using the app. Many users log in multiple times throughout the day to upload and share content with their friends or followers on the platform. Notably, when compared with the average daily usage time of other major social media platforms such as Facebook and Instagram it is much higher. This highlights TikTok's potential for future growth.

TikTok's creators have focused on building an app that is both engaging and addictive for users. As a result, many individuals find themselves spending several hours a day scrolling through the app's content. This level of engagement has contributed to the platform's growing popularity, particularly among younger generations.

6. Highest Social media engagement rate per post

According to the reports of Upfluence, Tiktok’s engagement rate is higher than the other social media platforms. Micro-influencers on the platform charge comparatively less and engagement rate is around 18%. For reference, Instagram has an engagement rate of 3.86% whereas YouTube has an engagement rate of 1.63%.

7. Tiktok is available in 154 countries  

TikTok is considered as the ultimate home for reels and video content. These short-form videos are addictive and excite individuals all across the globe. With the availability in 154 countries, the app has also been translated into 75 languages.

As per the concerns of marketing professionals, ease of use is the biggest reason for the success of this platform. It helps the users to increase their reach by targeting their audience in many countries. By targeting micro-influencers, brands can easily reach new heights through effective Tiktok marketing. 

8. Tiktok is among the most searched YouTube query

The influence of Tiktok is not limited to the platform only , but to your surprise, it is the most searched query on YouTube.

The app's popularity has even spilled over onto YouTube, with "TikTok Mashup 2022" emerging as the most-searched term in the United States in 2022, according to Semrush. Many YouTubers are putting together compilation videos of their favourite TikTok moments, providing viewers with a fresh way to experience the app's content.

9. TikTok Revenue has increased exponentially every year 

Tiktok has increased its revenue at a faster rate in between 2017-2020. In the year 2022, it generated a total of $ 9.4 billion in annual revenue. Let’s look in detail about the annual revenue of Tiktok in all these years.



Revenue ($mm)













10. More than Third of Tiktok users earn 100K+ annually

Did you know that a significant portion of TikTok's user base is high earners? In fact, in 2019, 37% of all TikTok users had a median household income of $100k or more. Also, the numbers have only continued to rise since then, reaching 40.2% by March 2020.While the app may have a broad appeal across income levels, it's clear that a majority of its users fall into the more affluent category. The increasing popularity of the app among those with lower incomes, it's the higher earners who make up a substantial proportion of TikTok's overall user base.