TikTok metrics that you must know to measure performance
Monitoring vital TikTok metrics is important for growth of the brand as it helps in more engaged following, boosts brand awareness, and achieve set marketing goals.
Analytics when measured with TikTok engagements rates and competitive analysis helps in understanding what type of content is performing well, what kind of audience is there to view the content, and what is the reach percentage; and guides in building strategy around these aspects.
If you wish to see your page on FYP, here are the top tricks to look into your TikTok metrics.
Engagement rate
The average number of engagements with each view is said to be your TikTok engagement rate. It indicates the response of your audience towards your content. High engagement rate depicts that your audience like your content. The more likes, comments, and shares on the posts the more the engagement. It can be calculated as a percentage.
Calculate engagement percentage
- The total number of likes, comments and shares to be divided by total number of following.
- Multiply by 100 to get a percentage
Follower engagement rate
This metric illustrates the pivotal role of follower’s engagement rate. As we discussed above that the rate can be assessed by engagement total, you should understand that your follower engagement is equally important to validate the credibility and quality of your content.
For example, a brand name XYZ has 3 million total engagement and engagement rate by follower is 120%, however, on other hand another brand-named ABC have 260k total engagement but 135% of follower engagement rate. The stated example clarify the importance of the content which is relatable to the audience for increased engagement by the followers.
Hashtags on posts
This TikTok metrics pose a great deal of prospects for increased reach of the content to the relatable audience. A report stated that brands use average of four hashtags per post. The hashtags help to locate your page on FYP, therefore, using a balanced amount and relevant hashtags may increase the likelihood of elevating the reach of posts. The reach will result in better engagement and follower’s growth.
Excessive hashtags have less possibility of landing on for you page. Moreover, relevant hashtags can be found my researching about niches of your brand.
Clicked advertisements rates
The TikTok ads metric helps to calculate the percentage for the number of views on an ad and how many times the advertisement was clicked after viewing it. If your clicked ads rate is less than 1% than you should rethink your marketing strategy.
Calculate click through rate
- Total clicks divided by total impressions on the ads.
- Multiply by hundred to get a percentage.
A Final thought
Tiktok metrics are the tracking indicators for measuring performance of your content, to modify your marketing strategy, and support in continuing improvisation of your content. These metrics prove fruitful in understanding the tasks for a content creator and the requirements by the audience on what they like to see on their page.