Top TikTok categories grabbing the most views

With a wide range of niches to work on, influencers are putting creativity and hard work into all the TikTok reels. The diverse range of categories allows influencers to reach an audience looking for specific content to gain more views. Here are the top trending TikTok categories, based on the research of Statistica.

With a large community on TikTok, it can be challenging to know where to begin. That's why we've put together a list of the most extensive content categories to provide inspiration for your influencer marketing campaign.

Popular TikTok categories by hashtags 

 Following are the popular TikTok categories:

1. Entertainment 

 Are you looking to tap into the massive popularity of entertainment content on TikTok for your business? With over 14 billion hashtag views, it's a category you can't afford to ignore. From music to dancing videos, engaging the audience through humorous content is a must-have thing for TikTok.

Improving brand visibility through TikTok marketing

The integral question is how do you leverage it effectively? One approach is to partner with entertaining TikTok influencers who have a loyal following. By creating affiliate links for your products and having the influencer promote them to their audience, you can generate sales and boost your brand's visibility. This strategy is particularly effective because it takes advantage of the influencer's existing reputation and audience. So why not explore this exciting opportunity and start connecting with potential TikTok influencers today?

2. Dance 

TikTok, a platform known for dancing videos is a well-known platform for DanceTok. Influencers use trending audio to choreograph dances. The dances get viral in hours and people start to recreate videos.

Partnering with popular influencers in the dance category can be a smart move for your brand. This does not work for every category but works for the majority of the categories. For instance, you can have influencers wear your clothing or accessories during their routines, or feature your products in the background if you sell physical items like furniture or art. Don't be afraid to get creative and explore new opportunities to promote your business on this exciting platform!

3. Pranks 

Social media users create humorous content for the world to enjoy. As one of the main categories to drive traffic, influencers create humorous content around trending topics. Many influencers are videotaping pranks on friends and family. The #pranks have more than 66.8 billion views which compromised a greater total of the total viewership on TikTok.

4. Fitness & Sports 

Creators are taking to TikTok to share their fitness journey. As one of the well-known categories #fitness has solely 300 billion views. Fittok is a whole new world for all those bodybuilders and fitness freaks. The videos are generally about athletes and personal trainers sharing their favorite workouts, products and meals.

Athletes usually promote tips for healthy lifestyle along with gym training videos. Gyms use TikTok ads to promote their workouts and training schedules. Athletic experiences and the best workout results are excellent way to market gyms and personal trainers.

5. Life hacks 

 Hacks are comedic and trivial ways to engage the audience. This category has 36 billion views in total. The life hack Tiktok reels are snappy and short. TikTok users usually prefer short content, so it is preferable to film content between 1-3 minutes. No less or more than that

 Think of all the creative ideas to film yourself in a simple and engaging way. Apart from that you can also create a series of videos on life hacks.

6. Home Renovation DIYs

TikTok is a great space for people to share experiences and tips and tricks for home renovation and improvement. The greatest advantage of Tiktok is that it allows users to be creative and put creativity in use to renovate their homes.  

The hashtag #homerenovation is among the most popular ones with 5 billion views. This particular hashtag has 1000 videos of people sharing their skills and expertise in his field. Just like Pinterest, these Tiktok reels are the ones to die for.

7. Skincare and Cosmetics

With the rise of the #cleangirlaesthetic trend, skincare and beauty products are popular on Tiktok. It's a category where influencers share their favorite beauty and skincare products and routines.

 For this category, there are over 162 billion views for #beauty and 25 billion views for #BeautyHacks. You can find lots of helpful content about heatless curl routines and skincare products in this category.

8. Fashion

Like the beauty and cosmetic category, most people use style category for inspiration.  In the fashion category, the most popular hashtags used are #fashionlovers #outfitoftheday #fashionweek# fashionista #fashionaddict and much more. You can for sure give them a try whenever you post your styling and fashion videos.

This category has solely 238 million views while the Fashion TikTok has more than 53 billion views as of March 2023. From the try-on hauls to the GRWM posts, the category is much wider to explore and work on.

9. Cooking

Are you looking for recipe inspiration? Look no further than TikTok's #Cooktok. You don't need to be a master chef to create impressive meals. TikTok is a platform for all so users of all cooking levels share their favorite dishes and tutorials on the application.

From budget-friendly meals to healthy dinner options, there's something for everyone. With over 141 billion views for #cooking, 486 billion and more for #food, and 65 billion and more for #recipe, it's no surprise that food content is a major hit on TikTok.

10. Pets and Animals

Influencers and creators sharing their furry friends on the feed is also an amazing way to keep the audience hooked. This category is one of the cutest and most entertaining one. The cute gestures of talented pups and cats seeing the inspiring smiles. The hashtags #petsofTiktok has more than 74 billion videos and 88 billion for #pets.

Frequently Asked Questions

1. How do I pick my categories on TikTok? 

There is no hard and fast rule for it. You cannot just pick a category and start working on it. It always depends upon your interest and other external factors. The things you like to work with and able to imagine yourself in it, try to follow that. Once you specify your niche, you can inculcate entertainment, humour and fun in it. 

2. What category gets more views on TikTok?

As per the statistics of TikTok are concerned, entertainment is the most popular category in terms of popularity all across the world. Moreover, this particular hashtag has crossed over 535 billion views on the platform.

What to do next?

• For latest updates about TikTok: refer to blog “Exciting Tiktok Updates in 2023”
•  If you trying your level best that your Tiktok content will resonate with youngsters,  give this blog a read .  “ How to Use TikTok to Reach Gen Z”