How to add donation stickers to your TikTok videos and direct viewers to charities of your choice

TikTok has reshaped the landscape of the digital media. And with its swift development, it is here to stay. In order to keep the users updated and engaging TikTok provides a better way for assisting in fund-raising for your favorite foundations. Creators like you may directly raise money through live broadcasts and stories on TikTok by utilizing the interactive Donation Stickers feature.

Steps to add donation stickers on Tiktok Videos

Step1

Open your profile and click on the “+” icon at the center of your screen. Or else you can choose the video from your camera roll. 

Step2

Now look at the bottom of your screen and find the “stickers” button. 
 

Step3

Search in the bar for your desired donation campaign sticker.

Step4

Keep scrolling the list until you find the desired organization. Select the one you want your followers to donate to. 
 

Step5

After adjusting the size of the sticker or placing it accordingly. Tap on the next button. In order to keep your post more engaging add hashtags, captions, and effects. 
 

Step 6

At last, click on the post button in order to upload your tiktok video. 
 

Who uses TikTok?

The popularity of TikTok has grown in an exponential manner. It was the most downloaded app in 2020. The same thing happened in 2021, the year it became the first non-Meta app to surpass 4 billion global downloads.

It is the seventh-most popular social platform overall. That puts it leagues ahead of Twitter, Snapchat, Linkedin, and Instagram. Moreover, amid the lockdown during the pandemic, TikTok user growth was observed at 76.2% in the UK. 

How can non-profit organizations succeed on TikTok?

The official hub for collaboration on TikTok, the creator marketplace, links businesses and creators to carry out campaigns with payments and rewards. For non-profit organizations who are new to TikTok, this is an amazing place to start. To begin with, make sure you reach the target audience as more than 50% of the app users are between the age of 15-25. 

Your success depends on

• Knowledge of TikTok's unique functions
• The capacity to relate to its audience's humor, interests, and current trends, 
• The willingness to invest in custom TikTok content creation.

You can't just jump in and hope for the best right away. Some charities, especially those that work with animals, nature, mental health, and social or political causes, are a natural fit for TikTok viewers.

Benefits of using donation stickers in your Tiktok video

1. Easy Fundraising         

TikTok donation stickers make it simple for creators and users to raise funds for charitable causes directly on the platform. It streamlines the process of collecting donations and encourages giving.

2. More engaging post

With the use of donation stickers, Creators can help increase engagement with TikTok videos. As the audience is more likely to interact and support content that is associated with a charitable cause.

3. Increase Reach            

TikTok with its massive user base provides an opportunity for donation campaigns to reach a vast audience. This can result in more donations and increased awareness for the supported cause.

4. Reposting and Virality              

With donation stickers Video can easily go viral, leading to more exposure and potential donations. Users can share the videos with their followers, increasing the campaign's impact.

5. Trust building due to transparency

The donation sticker feature on TikTok promotes transparency. As users can see the chosen charity or the amount raised. This helps build trust among followers and encourages further donations.

6. Instant Update            

Real-time updates about the raised money motivate users to contribute and see the immediate impact of their donations.

7. Opportunity for Collaboration              

Donation stickers on TikTok provide an opportunity for collaborations between creators and charitable organizations. Influencers can partner with non-profits, amplifying the reach and impact of the campaign.

8. Accessible and Convenient     

TikTok's user-friendly interface and widespread accessibility make it easy for anyone to participate in donation campaigns. Users can donate directly within the app, removing barriers to giving.

9. Positive Brand Image and Reputation 

For brands and companies, participating in TikTok donation campaigns can enhance their reputation and demonstrate a commitment to social responsibility, potentially attracting a more loyal customer base.

Tell your story 

One option is to share the stories of the people you help. However, some scammers use the name that sounds familiar to authentic donation campaigns. Therefore, the users actively avoid Instagram's aspirational (also known as fake) nature and always choose to be real, raw, and relatable. To avoid this situation, you can collaborate with influencers which will create a positive brand image. 

Furthermore, the transparency of real-time updates allows users to donate generously. As the donation sticker promotes transparency and updates the followers about the number of funds raised.  Besides, you'll strengthen connections if you use your informational videos to demonstrate the impact of a donation or support.