Top Fashion Brands Killing it on TikTok

Being the “It” girl in the virtual space world, there is no surprise that our girl TikTok took over the fashion world. Top brands are dropping runway fashion and switching to TikTok. During the lockdown, TikTok quickly transitioned from a fashion faux pas to a take on the word diva.

TikTok is the biggest fashion influencer and even social media platforms like Instagram couldn’t keep up with it. From brands showcasing their new collection to people introducing new fashion trends, TikTok has established its shimmering fashion city in the virtual world. 

Apologies Paris, at least you still have the Eiffel Tower. 

Realizing the power of TikTok in influencing people, various top brands like Calvin Klein, Burberry, Fashion Nova, and other similar brands have turned towards it.

Let’s take a look at the brands that are killing it on the TikTok runway.

The Calvin to my Klein

After struggling with sales and shuttering Simon's entire line, Calvin Klein decided to turn its attention toward TikTok. The brand debuted “My Calvin” featuring jeans and underwear ads with top stars and influencers. Celebrities like Noah Centineo, ASAP Rocky, Kendall Jenner, and Shawn Mendes were featured in the campaign.  Within 24 hours of its debut, Calvin Klein's coming-of-age concept became the most viewed digital campaign. 

Calvin Klein's strategy to target Gen-Z became fruitful, receiving positive responses from all over the globe. For a brand known for not being adventurous, entering the world of TikTok fashion proved to be bounteous. Calvin Klein also hosts an “In the Bed” interview with celebrities.

The Sneaky Link 

Being the sneakiest fashion brand out there, Calvin Klein bagged the most wanted Korean star, Jungkook Jeon, to be its global brand ambassador. This tactic by CK summoned the biggest fandom in the world, increasing their following and sales. 

Be right back going to get some Jung…. jeans, we meant jeans. 

She is Boohoo and chic

Boohoo is a fashion brand that knows how to investigate the minds of Gen-Z and millennials to create the best fast fashion out there. And what better way to connect with their target audience than TikTok? 

Flaunt that Boohoo

Catering to the needs of its audience Boohoo created a dance challenge on TikTok, with custom music using the hashtag #itsfromboohoo. Influencers like Olivia Bowen, Ellie Zeiler, Noah Beck, Montana Tucker, and others supported Boohoo and took on this challenge, flaunting their dance moves and promoting the brand. As of now, this campaign has 122.3 M views. Yikes! Way to go boohoo.

On Wednesdays, we wear Ralph Lauren

Ralph Lauren is known to take on new things and not shy away from experimentation. Not only did the brand use TikTok to promote its product but it became the first luxury brand to host the most unique campaign on TikTok. 

The brand celebrated the 2019 US Open tennis championship by featuring a campaign where they asked their followers to share any real-life challenge they’ve won under the hashtag #WinningRL. The brand featured Diana Silvers in the video series. Ralph Lauren sweetened the deal by adding a shoppability aspect, allowing the audience to purchase US Open-branded Ralph Lauren products. Ralph Lauren become the pioneer brand that tied a hashtag challenge to a sporting event. 

Go green Lauren

Being the eco-friendly brand that it is, Ralph Lauren is also known for posting sustainability-related content.

You are a PrettyLittleThing

A UK-based e-retailer, owned by the Boohoo group, PrettyLittleThing mostly focuses on Gen-Z and Millennials. Partnering with TikTok in 2019, PrettyLittleThing introduced the #Prettychallenge. Can you think of a better partnership? We can’t. It’s a match made in cyber world: An e-retailer and the fastest growing social media platform. “Swoons” . This challenge urged the audience to film themselves donning the attire that brought out the “pretty” in them. This challenge helped the brand reach 41M over six days. 

Pretty little transitions

PrettyLittleThing also worked with creators to showcase various transformations women can have through the diverse collection the brand houses. For brands out there looking to expand like PrettyLittleThing, here is an article that will help you catch the eye of Gen-Z and Millenials: https://tiktokdownloader.video/news/how-to-use-tiktok-to-reach-gen-z/20

Crocs are the new Louboutin

Even though wearing Crocs in the past was considered a fashion crime and landed you in the fashion jail, times have changed now. Owning Crocs these days is considered chic and fabulous. It all started when Crocs joined hands with TikTok in 2019 and created the viral #ThousandDollarCrocs challenge. The challenge featured Post Malone and invited the audience to customize their Crocs and post videos using the slogan “Come as you are”. The challenge won Crocs 2.5 billion views, popularity, and a stream of new customers. Even though the challenge has come to an end, fans continue to create memes. The challenge helped Crocs reach a 100,000-follower count within a week. 

Croc it

Crocs continues to use TikTok as a promoting platform and has recently promoted the launch of KFC x Crocs which featured MLMA, a Korean rapper. 

ASOS: They cater to everyone’s needs

ASOS is the kind of brand that has products suiting everyone’s needs. People pleaser alert! We mean it in a good way. So, it’s only fitting that this brand is growing at an exponential rate on TikTok. 

My #AySauce is better than yours

Using a custom soundtrack and a line of top influencers from the UK and USA, the brand introduced a new hashtag challenge campaign. It was a three-week campaign under the hashtag #AySauce (A nice play on the brand name, got to give you that ASOS). Featuring over 25 top content creators on TikTok, the campaign offered an interactive augmented reality experience. Users were given 15 seconds to bring three of their favorite looks from ASOS to life. 

Guess what is #InMyDenim

In the United States, Guess was the first company to partner with TikTok to host their campaign #InMyDenim. Guess promoted their campaign by featuring top content creators. These content creators posted the #InMyDenim challenge on their page, that attracted and compelled their followers to do the same. This strategy helped Guess secure more followers and customers as people wanted to follow in the footsteps of their favorite influencers. The challenge helped Guess bag 40 million views.